Pricing Philosophy at Our Subaru Dealership in North Bethesda, MD

Fitzgerald Auto Malls are Posted Price Dealers, that is, our Pricing Philosophy is to post our final prices on the Internet and on every vehicle so you will always know our final selling price. We continually shop our competition so you don't have to, but if you do find a lower price on a new vehicle, we will match it with our 150% Best Price Guarantee. All new Fitzgerald Auto Mall vehicles have both the Fitzgerald Value Price and the Fitzgerald Internet Price listed. The Fitzgerald Value Price includes our unique Buyer Protection Plan which includes a Lifetime Loaner Car Program. The Fitzgerald Internet Price does not include the Buyer Protection Plan and Lifetime Loaner Car Program.

The Fitzgerald Internet Price


The Fitzgerald Internet Price is our lowest price.  It includes freight, the manufacturers' warranty and any manufacturer's loaner car benefits.  It also includes manufacturer rebates and incentives, including customer satisfaction, available to all consumers.

You may qualify for additional rebates and incentives such as college graduate, military, or owner loyalty (current owners of a particular brand vehicle) and "conquest" incentives (this discount applies to all first-time brand buyers).  Ask your sales representative to check if these and other financial incentives apply to you.

With the Fitzgerald Internet Price, there are no additional fees to pay except governmental charges where you title the vehicle (taxes, title and tags fees) and the Dealer Processing Charge.  Please keep this in mind when comparing prices. Use the Fitzgerald Internet Price to compare our prices with those of other dealers.



The Fitzgerald Value Price


The Fitzgerald Value Price is the Fitzgerald Internet Price plus Fitzgerald's exclusive Lifetime Buyer Protection Plan, which includes our Lifetime Loaner Car Program. Freight, the manufacturers' warranty, any manufacturer's loaner car benefits, manufacturer rebates and incentives, including customer satisfaction, available to all consumers are included in this price.

You may qualify for additional rebates and incentives such as college graduate, military, or owner loyalty (current owners of a particular brand vehicle) and "conquest" incentives (this discount applies to all first-time brand buyers).  Ask your sales representative to check if these and other financial incentives apply to you.

There is nothing else to pay except governmental charges (tax, tags and title fees) where you title the vehicle and the Dealer Processing Charge.


The Difference between Traditional and Posted Price Dealers

Posted Price dealers such as Fitzgerald Auto Malls, advertise what are called Delivered Prices. The Delivered Price does not include any extra "add-ons" and every vehicle is offered at discounted prices every day of the year. The Delivered Price is the only price that cannot be increased by a dealer. At traditional dealers, the advertised price is not the final price. It is only the beginning negotiating price. A traditional dealer price is always increased with extra charges and dealer add-ons.

Compare our advertisements with those from other car dealers and you'll find ours are very straight-forward and informative.  Because our ads contain products from many manufacturers, our advertising costs are reduced which lowers our final selling price. The advertising savings plus additional savings of inventory and selling expenses result in the lowest prices in the market. All the prices in our ads are Delivered Prices... there are no other charges, and there is no fine print. You can write a check for the advertised price and you won't pay a penny more!


Manufacturers Suggested Retail Price (MSRP)

The Manufacturers Suggested Retail Price (MSRP) is an excellent way to compare new vehicle prices. If you are comparing our prices with prices from other dealers, make sure that the MSRP is the same. Depending on the make and model, some vehicles may have certain options included in "option packages" and others may have many of the same options priced separately. The posted prices on our vehicles show the option packages and separate options (if included) on each new vehicle.


Factory Invoice

The Factory Invoice is the amount listed on the actual invoice sent from the factory to the dealer and may not be the final cost to the dealer. Please keep in mind that many Internet resources provide factory invoice data with certain regional charges excluded. Ask to see the certified factory invoice on any new vehicle we offer. We will be happy to review this information with you.