The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

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What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Fitzgerald Subaru Rockville dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Humane Rescue Alliance, Pets with Disabilities, Hero Dogs

Wind/Solar Energy, William Tyler Page Elementary School

Don Bosco High School Corporate Work Study, Holy Cross School

Child Safety Seat Inspection, Yellow Ribbon Fund

Mobile Med, Leukemia & Lymphoma Society, National Capital Area

Did Fitzgerald Subaru Rockville go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Fitzgerald Subaru Rockville

Subaru and Fitzgerald Subaru Rockville believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Fitzgerald Subaru recognizes HRA Superheroes! - Katie R

On February 8, 2022, the team at Fitzgerald Subaru held an amazing mini ceremony to recognize Superheroes associated with the Humane Rescue Alliance! A joyous affair, the event highlighted both people and animals doing extraordinary things and gathered folks together to hear two stories of unsung heroes. First was the story of Milo, a dog adopted from an event hosted by Subaru. Milo heard an elderly neighbor in distress and saved her life! Milo and his family joined the ceremony virtually. Next was the story of Hank, a cat who got stuck in a tree for days. HRA staff worked with Hank's owner to employ creative methods to get Hank safely down and reunited with his owner. Thanks to the Fitzgerald team, HRA staff members were publicly awarded for their tenacity and ingenuity. HRA is so grateful for all that the Fitzgerald Subaru team does for both animals and the people who care for them! The mid-day award ceremony was a treat, especially for staff members who work tirelessly and without fanfare.

Humane Rescue Alliance (HRA)
Fitzgerald Subaru recognizes HRA Superheroes!

Wheaton Woods ES loves Fitzgerald Subaru! - Helen W

Wheaton Woods Elementary School was honored when Fitzgerald Subaru gifted us with funding through the Adopt-a-Classroom program. Several of our teachers were able to purchase creative and educational items to enhance their lesson plans this year, which was much appreciated as we headed back to in-person school, navigating a new normal thanks to Covid-19. One of the teachers that received funding was one of our academic support teachers, Mrs. Theresa Baker, who was able to purchase a class set of puppets. Mrs. Baker uses the puppets for a variety of activities. Recently, her third grade class used the puppets for a multi-sensory spelling activity. The puppets each had letters on them and students arranged themselves in the correct order to spell the words they were focusing on. It makes a fun way to practice spelling patterns, especially for more kinesthetic and tactile learners. The students manipulated the phonemes by changing the beginning and ending letters. They are working on vowel patterns now. The puppets make these types of drills more fun and exciting – the smiles say it all! Thank you Fitzgerald Subaru!

Wheaton Woods Elementary School
Wheaton Woods ES loves Fitzgerald Subaru!

Wheaton Woods ES loves Fitzgerald Subaru! - Helen W

Wheaton Woods Elementary School was honored when Fitzgerald Subaru gifted us with funding through the Adopt-a-Classroom program. Several of our teachers were able to purchase creative and educational items to enhance their lesson plans this year, which was much appreciated as we headed back to in-person school, navigating a new normal thanks to Covid-19. One of the teachers that received funding was one of our academic support teachers, Mrs. Theresa Baker, who was able to purchase a class set of puppets. Mrs. Baker uses the puppets for a variety of activities. Recently, her third grade class used the puppets for a multi-sensory spelling activity. The puppets each had letters on them and students arranged themselves in the correct order to spell the words they were focusing on. It makes a fun way to practice spelling patterns, especially for more kinesthetic and tactile learners. The students manipulated the phonemes by changing the beginning and ending letters. They are working on vowel patterns now. The puppets make these types of drills more fun and exciting – the smiles say it all! Thank you Fitzgerald Subaru!

Wheaton Woods Elementary School
Wheaton Woods ES loves Fitzgerald Subaru!

Ms. Jay's Story of Triumph - Phallon P

Ms. Jay is an older woman in her early 70s. She immigrated to the United States sometime during the 1980s. Interfaith Works (IW) staff confirmed she earned a medical degree prior to arriving in the United States, and once enjoyed a promising medical career. However, due to significant trauma - and perhaps even being a victim of human trafficking - she developed late onset Schizophrenia. Because of her psychiatric disability, Ms. Jay slowly decompensated and eventually became unsheltered and spent most of her days living on the streets. Schizophrenia is a psychotic disorder that is marked by individuals experiencing delusional thinking, paranoia, and seeing and hearing hallucinations. To those experiencing Schizophrenia, their delusions and hallucinations are very real, and most often extremely frightening. As such, Ms. Jay would often seek safety in isolation away from others and could be heard talking loudly to the voices in her heard. She soon became a staple in downtown Bethesda and would often be seen with various rags, towels, and blankets wrapped around her as clothing. She developed some trusted relationships with street outreach workers from a nonprofit called Bethesda Cares and was referred to the Interfaith Works Empowerment Center's (IWEC) hypothermia overflow shelter in November of 2016. Historically, before the coronavirus pandemic, the IWEC operated a seasonal hypothermia overflow shelter during the cold months, from November through March. For years, Ms. Jay would frequent the IWEC shelter during these months, but leave promptly on April 1st back to her unsheltered haven on the streets of Bethesda. Despite staff and other shelter guests encouraging her to stay and engage in services such at meals, showers, laundry, groups, and case management - Ms. Jay was not in a place where she was willing to let her guard down. However, over the years, she slowly began to develop trusted relationship with the IW staff. To some, these small steps may seem minimal - but to our dedicated staff - we knew they would be instrumental in someday housing Ms. Jay. For years, Ms. Jay was offered a variety of different housing opportunities, but always declined. However, she spent her summers unsheltered and outdoors and during the winter months she stayed at the IWEC shelter. In fact, she would often call a few weeks before the overflow season was scheduled to begin to "reserve" her space in the shelter. When COVID-19 struck the region in March of 2020, the IWEC kept its shelter doors open and has since turned into a year-round shelter. This was the first time in Ms. Jay's experience of being homeless that she slept inside for a full calendar year. At first, she did not trust staff when they explained the shelter was not closing at the end of March due to the virus, so she would pack all of her belongings up each day and waited in the parking lot until she received the re-assurance it was safe to return to shelter. Eventually, she found "home" in Progress Place - which is the county facility in which the IWEC is located, along with several other nonprofits that provide essential services alongside IW. For the first time in decades, Ms. Jay began seeing a physician from Kelly Collaborative Medicine to address several chronic health concerns. And for the first time in more than seven years, she was receiving regular nutritious meals from our partners, Shepherd's Table. In the midst of our Omicron outbreak, Ms. Jay was finally agreeable to isolate in a "private room" on the fourth floor of Progress Place called the Interfaith Works Residences (IWR). The IWR houses 21 individuals who were formally chronically homeless and provides them with wrap-around supports. In addition to all the services being provided at Progress Place, the IWR tenants have access to a staff member 24 hours a day as well as clinical case management - all while enjoying the independence that comes with their own private living quarters. Since January 2022, Ms. Jay has called the IWR her forever home and remains an integral part of our Progress Place community. She is now seen wearing clean clothes and freshly washed hair while enjoying a meal in the Shepherd's Table dining hall. She often asks the IWEC shelter staff to visit her on the fourth floor and loves to show them her new space. IW is honored to have Subaru as our trusted neighbors who are willing to lend a hand to those in need. We know there are many more Ms. Jays in our community - and because of our donors and volunteers - we are equipped to serve each of them with the care and dignity they deserve.

Interfaith Works
Ms. Jay's Story of Triumph

Girls on the Run LOVES Fitzgerald Subaru - Leanne T

Girls on the Run of Montgomery County inspires girls to be joyful, healthy and confident using experience-based curriculum which creatively integrates running. We envision a world where every girl knows and activates her limitless potential to pursue her dreams. The culmination of the 10wk program is a 5K which we host at Westfield Montgomery Mall. This fall, we took a more sustainable approach to the 5K which included removing plastic water bottles from distribution, composting banana peels and water cups and recycling bar wrappers! We ask our girls to make good, conscious decisions throughout our program and tried to extend that ideal throughout our 5K. Subaru saw our vision and promoted the wrapper recycling program by donating Zero Waste boxes from Terra Cycle to collect all wrappers in an attempt to divert them from trash. We are excited to share that our first race was a huge recycling success, and look forward to the continued support from Fitzgerald Subaru.

Girls on the Run LOVES Fitzgerald Subaru

Fitzgerald Subaru Rockville Loves Pets - Laura S

During Subaru's Loves Pets month, Humane Rescue Alliance was once again invited by Dottie and the Fitzgerald team to be chosen participants for this campaign. Not only do the funds help us take care of animals in our care by supporting animal care, medical and behavior needs, as well as the rescue work we perform, HRA was invited to host an adoption event at the dealership. It was a beautiful autumn day accompanied with autumn themed pumpkins with our animals names' carved into them, chalk drawings on the ground, hay stacks and blankets for our dogs and even some warm cocoa for the humans. We had 10 adoptions, thanks to the Rockville team for hosting us and all the work they put into the event, it truly lives up to the name Fitzgerald Subaru "Loves Pets".

Fitzgerald Subaru Rockville Loves Pets

Discovering the Power of the Written Word - Arianna R

“I was excited to have our students exposed to this performing arts opportunity and appreciative of your organization’s provision to the school in this virtual experience…Students don’t get to see other kids…a normal part of the school day that many students took for granted. Seeing other students at a (virtual) school performance made it feel like regular school for a few moments and that was priceless.” Dorothea Fuller, Principal of Galway Elementary School. Fitzgerald Auto has been the backbone support of so many elements of Story Tapestries that it is hard to select what we should highlight for this brief story. They are true gifts as they are constantly thinking about how they can support the community and consequently Story Tapestries. Their support this year grew beyond a simple donation to a partnership that values the power of the arts to impact learning. The shift began with a conversation with Dottie Fitzgerald. We shared with her the urgent issue that we were facing during the COVID-19 pandemic. Families did not have the tools they needed to support strong, passionate, committed, thoughtful learners. The youth were failing and the education gap was growing. Parents were mentally exhausted and worried about how to make ends meet while also helping their children be successful. Story Tapestries had a proven solution: Give the students equitable access to supplies and learning opportunities, as a result, they will expand their minds and discover a LOVE of learning!! Most recently, a teacher at Charles Drew Elementary School said “Jonathan, he struggles to learn. He has not given an authentic answer all year. But this past month he wrote four poems. He has shined. He came out of his shell.” Another teacher told me that her students treasure the supplies they received like they are gold because before we sent them their journals, they used to do their math on paper towels. After listening, Dottie and her team truly stepped up. They made a donation so that we could get started buying supplies and providing effective online programs. Furthermore, after speaking with their managers, they immediately set in motion a supply drive with 2 of their dealerships. In a short period of time, they collected 1,140 items that we used to put together 400 arts and literacy kits! Dottie and her team do this work not because they have to, but because they believe in the power of the arts to change the community and develop lifelong learners.

Story Tapestries
Discovering the Power of the Written Word

FITZGERALD SUBARU BRINGING PETS & PEOPLE TOGETHER - Laura S

Dottie Fitzgerald has long been passionate about creating change in her community. From her position as Vice President of Fitzgerald Auto Mall, which represents multiple dealerships across three states, Dottie is a dedicated advocate for many causes, including animal welfare. Since 2013, Fitzgerald has partnered with the Humane Rescue Alliance (HRA) to promote adoptions and raise money and support for our critical programs and services, and to date, HRA has received more than $275,000 through these campaigns. Last year was an exceptional year and the Fitzgerald team stepped up in more ways than ever! When the pandemic hit, the Fitzgerald team delivered two Subaru vehicles packed with pet food, supplies, and toys to our adoption center. The donation helped keep our animals enriched as we sadly had to close our doors to the public. During the 2019 Subaru Share the Love Drive, Dottie and the team at Fitzgerald Subaru raised an incredible $38,000 for HRA animals. While we couldn't be together in person, we were thrilled to connect for a virtual conversation and check presentation between Dottie and Lisa LaFontaine, HRA's President and CEO. The Subaru Loves Pets event was a fantastic opportunity for HRA and our animals to interact with the community. For the first time since March, we were finally able to have an in-person (outdoor) adoption event again. Through this partnership, we were able to show people that despite these difficult times, we are still working tirelessly to help communities and bring joy to them. People were beyond excited to meet their new best friends. Seeing families grow is genuinely heartwarming. All animals, who otherwise would have had to stay in a shelter, went home to live their best lives. The team pulled out all the stops to make this a safe, physically distant event. We heard from a family who adopted a cat from HRA over three years ago who joined their two 20-year old beloved cats, becoming one big happy family. Sadly, their dear senior cats passed away earlier this year, leaving the family heartbroken. At this adoption event, the family welcomed two new cats (now named Eleanor and Martha) who have brought much joy and happiness into their home. They have bonded well with their adopted HRA alum, who are now all friends. "It's been such a smooth transition, and their presence has really helped my husband, and I heal from the loss of our elderly cats, who we miss very much. And when I need to buy a new car, I will absolutely purchase the car from that Subaru dealership!". In October, the team invited HRA’s senior dog, Ladybell, to be the star of their “Make A Dog’s Day” commercial highlighting the plight of senior dogs. Ladybell’s story is remarkable. We got a call last July about a dog who was so weak she couldn’t stand. When our team arrived at the Fort Totten Metro tracks, they were heartbroken by what they found. This sweet dog was desperately injured and emaciated. She was covered in blood and parasites. Our officers picked her up gently and transported her to the hospital to try and save her life. When she arrived, it was even worse than we thought. She has what appear to be stab wounds on her face and the back of her head. There are many other unidentified wounds on her back. One of her eyes was infested with thousands of maggots, and a wound on the back of her head was so violently deep it fractured her skull. Ladybell was in immense pain, and she was terrified. It brings us great joy to share that today our beloved Ladybell is making great strides and is on the road to recovery. Ladybell is gaining confidence and learning to walk independently after an HRA staff member welcomed Ladybell into her loving home. She is now getting round-the-clock care from one of our most experienced families! The Fitzgerald team also supported and sponsored HRA’s 2021 pet calendar contest. Several associates entered their pets into the calendar and upvoted each other with multiple four-figure gifts! The calendar fundraiser was followed by Fitzgerald’s sponsorship of our annual gala, Bark Ball Reimagined, which went virtual last year. As she always does, Dottie made a personal contribution and even entered into a bidding war for one of our most popular items! And it doesn’t end here. The team once again hosted two outdoor adoption events in December for Subaru Shares the Love that culminated in 72 animals finding their forever homes in 2020! Thank you, Dottie and the entire Fitzgerald team! We couldn't do what we do without you!

Humane Rescue Alliance
FITZGERALD SUBARU BRINGING PETS & PEOPLE TOGETHER

Animals Find a Home for the Holidays - Cyndy M

I am a long time volunteer at the Humane Rescue Alliance and the Fitzgerald adoption events have always been one of the most rewarding activities, not only because they are fun, but because so many animals find wonderful homes. The showrooms are decorated, there are plenty of snacks, coffee, and doughnuts, raffles, and goody bags and pictures of adopted animals and their new families. I knew Fitzgerald would find a way to provide a safe and successful event during the pandemic. They decked out the service center with holiday decor and a fun holiday themed backdrop for photos, served hot coco and more! I heard the ads for the event on the radio, and sure enough, when I arrived at the event an hour before it’s scheduled start, there was a line of masked people, appropriately socially distanced winding outside the event excitedly. Over twenty animals found homes that day. And more than twenty families found a non judgmental new furry friend to help ease the stress and loneliness of the pandemic. I am so in awe of all this dealership does for our shelter - -thank you to everyone at the Fitzgerald dealership!

Animals Find a Home for the Holidays

Blanketing Rainbow Place Shelter with Kindness - Nina B

The Fitzgerald family has been a financial supporter of Rainbow Place Shelter for many years, but this year we got an extra surprise when Blanca Posada of Fitzgerald Subaru told us that they wanted to get more involved. This week, Blanca and Katie Hall stopped by with 40 fleece blankets, and they are not stopping there! They plan to bring warm pajamas and other items on our wish list in the future and asked us to let them know what else we need. The world has changed a lot this year. Even the way we take donations has changed. While donors used to come up to the shelter with their gifts, now we greet our donors in the parking lot and everyone keeps their masks on. One thing has not changed though, even though it's a little harder to see. We are smiling under our masks because we know we live in a community that truly cares about its neighbors. Thank you Fitzgerald Subaru for being part of our community!

Rainbow Place Shelter
Blanketing Rainbow Place Shelter with Kindness