Discover the FitzWay at Fitzgerald Subaru in Rockville MD

Here at Fitzgerald Subaru, we abide by a philosophy that puts our customers and guests first. It's called the FitzWay, and in our showroom, anyone who comes in from Rockville, Silver Spring, Bethesda, and Potomac, MD along with Washington, D.C. has all their needs met as we're guided by these pillars that we've created to give you the best experience possible whether you're purchasing a new or used vehicle, or using any one of our automotive services.

What is The FitzWay?

The FitzWay is a term developed by Fitzgerald Auto Mall and is our defining business philosophy. It acts as a guideline for how we treat customers, and it's part of our unique way of doing business which helps us stand out from other auto dealers in the area, and gain your trust.

With Honesty and Respect and Attentive Customer Service, these show that we listen to our customers and take their feedback seriously, because we know we can improve and provide you with the top notch care you deserve at Fitzgerald Subaru. From the moment you walk in and see us you'll have our attention and respect, and know that we always Deal in Good Faith because we consider it important to earn your business and help you find the right new Subaru or used option available in our showroom.

The FitzWay Program

Along with our philosophy, there's plenty of unique programs that serve as a benefit to our customers to make your experience in our showroom easier and understandable.

They include:

  • Delivered Prices for every vehicle, which eliminates haggling so you get a fair price
  • Fitzgerald Subaru's Lifetime Buy Protection Plan which provides regular vehicle maintenance and service for preventative service inspections, and our Lifetime Loaner Car Program
  • Used Vehicle Certification for all our pre-owned options with one of the most thorough inspection processes in the industry


There's also other benefits to The FitzWay Program at Fitzgerald Subaru. We've developed programs that are eco-friendly which includes innovative recycling and energy saving practices in our showroom. We back that up by being a Green Power Partner in the Environmental Protection Agency's Leadership Club, too.

Additionally, we partner with the National Safe Kids Foundation and Montgomery County Safe Kids Coalition for a child safety seat inspection program, plus we've earned numerous awards including ISO Certification and The National Capital Business Ethics Award.


Learn More About The FitzWay at Fitzgerald Subaru Today!

To see us put our philosophy in action, come by and see us here in our Rockville, MD showroom as we'd be happy to provide you with the showroom experience you deserve and help you discover new exciting vehicle options, and much more at Fitzgerald Subaru.

Make an Inquiry

Fitzgerald Subaru

11411 Rockville Pike
Directions Rockville, MD 20852

  • Sales: 800-298-7124
  • Service: (866) 314-0761
  • Parts: (888) 872-5479
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