Fitzgerald Subaru Rockville is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Fitzgerald Subaru Rockville, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
Subaru and its retailers partner with Operation Warm® to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
Community
Providing comfort, hope, and confidence to children in urgent need.
Subaru and its retailers partner with Operation Warm®️ to visit local homeless shelters and support agencies to provide children with brand-new necessities like coats, shoes, and socks.
These essential items not only help keep children protected, warm, and dry, they can also have a significant impact on a child's mental and emotional well-being.
Through this partnership and other historical Subaru Loves to Help efforts, Subaru and retailers like us will have supported over 1 million children and adults in urgent need nationwide.
At Subaru, we believe what we leave behind is a reflection of who we are.
Environment
At Subaru, we believe what we leave behind is a reflection of who we are. That's why Subaru and our retailers partner with the Arbor Day Foundation (TM) to provide and distribute 100,000 regionally appropriate trees across the country. We're proud to establish the largest corporate tree distribution ever. Through this and other Subaru Loves the Earth initiatives, Subaru and our retailers have helped distribute and plant over 1.1 million trees.
Subaru believes we should all have a chance to lead a healthy life.
Health
Subaru believes we should all have a chance to lead a healthy life. That's why for over 10 years, Subaru and its retailers like us have partnered with Blood Cancer United® and our local hospital to give warm blankets and encouraging messages of hope, written by our employees and customers, to support our community members living with cancer. Through our combined efforts during this partnership, we have supported over 550,000 cancer patients nationwide. Together, we are proud to be Blood Cancer United's largest automotive donor.
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom.
Education
Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers have supported more than 950,000 students nationwide and are proud to be their largest corporate supporter.
Subaru believes all pets deserve a loving home.
Pets
Subaru believes all pets deserve a loving home. That's why retailers like us partner with our local animal welfare organization every October to provide direct financial assistance through a grant distributed by the ASPCA® and host pet events to help animals find loving homes. Through our partnership with local and national organizations, Subaru has donated over $70 million, supporting the rescue, adoption, and health of over 700,000 animals. We're proud to be the largest corporate donor to the ASPCA.
Subaru and its retailers believe in giving back to our communities.
The Subaru Share the Love ® Event
Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,700 local charities where Subaru owners live and work.
Now, after 17 years, Subaru and our retailers have donated nearly $320 million to charity all to give back and to make the world a better place.
How is Fitzgerald Subaru Rockville Dedicated Locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Humane Rescue Alliance | Pets with Disabilities | Hero Dogs
Child Safety Seat Inspection | Yellow Ribbon Fund
Don Bosco High School Corporate Work Study | Holy Cross School | Wheaton Woods Elementary School
Wind/Solar Energy | William Tyler Page Elementary School
Mobile Med | Leukemia & Lymphoma Society, National Capital Area
Subaru of Rockville Loves Learning and Giving - The community T.
Subaru Loves Learning: Fitzgerald Subaru of Rockville Gives Back to the Community At Fitzgerald Subaru of Rockville, we believe that being part of a community means more than simply doing business here—it means being there for our neighbors when they need us most. We are proud to be deeply involved in the Rockville and Montgomery County communities and are always looking for meaningful ways to make a positive difference. With a new school year approaching, we knew there was no better time to lend a helping hand to local students and families. We wanted to make sure children in our community had the supplies they needed to start the school year feeling prepared, confident, and excited to learn. To help make that happen, Fitzgerald Subaru of Rockville purchased 200 fully stocked backpacks to distribute to children and families in our community. Each backpack was filled with essential school supplies, giving students a strong start as they headed back to the classroom. We spread the word about the event through local radio, television, and the internet, inviting families to join us at our dealership. When the big day arrived this past Saturday, our parking lot was filled with excitement, smiles, music, and, most importantly, members of our community coming together. It was more than simply handing out backpacks. It was an opportunity to connect with our neighbors, celebrate the beginning of a new school year, and remind local families that they have a community that cares about them. The response was incredible. Children were excited to receive their new backpacks, and parents appreciated the support as they prepared for another school year. Seeing the smiles on the faces of the families who attended reinforced why community involvement is so important to us. We believe that when children have the tools they need to succeed and feel secure and prepared, they are more eager and confident learners. Something as simple as a backpack filled with school supplies can help a child walk into the classroom ready to take on new challenges. At Fitzgerald Subaru of Rockville, we are grateful for the opportunity to give back to the people who make Rockville and Montgomery County such a special place to live. We are proud to be part of a community that comes together to support its children and families. This back-to-school event was a wonderful reminder that small acts of kindness can make a meaningful difference. We look forward to continuing our commitment to the community and finding new ways to help our neighbors thrive—because at Fitzgerald Subaru of Rockville, we believe in the power of community and the importance of helping everyone move forward together.
Diaper Drive at Fitzgerald Subaru of Rockville Subaru Love Promise: Lifting Our Community - Grace R.
At Fitzgerald Subaru, we believe the Subaru Love Promise is more than a commitment—it is a promise to care for the communities where we live and work. This year, our employees came together with our community partner, Olney Terps Youth Football & Cheer, to put that promise into action by helping families across Montgomery County. Together, we supported the Upcounty Hub with a donation of more than 500 cases of diapers, an essential resource for families with young children who are already facing the challenges of food, housing, healthcare, and financial insecurity. The Upcounty Hub was founded in March 2020, at the beginning of the COVID-19 pandemic, when Grace Rivera-Oven and her son, Marko Rivera-Oven, recognized the growing need for assistance in Upper Montgomery County. They began collecting donations in their garage. As the need grew, they partnered with BlackRock Center for the Arts and, with support from organizations including the David and Mikel Blair Foundation, Healthcare Initiative Foundation, and Nourish Now, began distributing food and essential supplies to local families. The Hub was founded on a powerful philosophy: people should be able to receive help without having to provide documentation proving that they are in need. By eliminating that barrier, the organization helps families maintain their privacy, dignity, and sense of worth. What began by serving just 23 families has grown into a 501(c)(3) nonprofit organization that now serves approximately 1,500 families every week, distributing more than 30,000 pounds of food and essential items each week. The Hub provides drive-thru distributions, home deliveries for seniors and people facing transportation barriers, emergency assistance, case management, and connections to healthcare and other critical resources. The need continues because food insecurity is about more than having enough to eat. Families are also struggling with rent, healthcare, transportation, childcare, and other basic expenses. For parents of young children, diapers are one of those necessities. They are not optional, and the cost can become a significant burden for a family already trying to make ends meet. That is why our diaper donation was so meaningful. At Fitzgerald Subaru, we believe that "we rise by lifting others." We believe helping others is nutrition for the soul, and that a strong community is built when people come together to support one another. Our employees embraced that philosophy by helping provide something that families genuinely need. Our partnership with Olney Terps Youth Football & Cheer made the effort even more special. Fitzgerald Subaru proudly supports the organization with equipment and resources because we believe in investing in young people and the values that youth sports teach—teamwork, responsibility, perseverance, and community. Those same values extend beyond the playing field and into the neighborhoods we all share. The Upcounty Hub has grown into much more than a food distribution program. Through partnerships with Montgomery County government, the Department of Health and Human Services, the Montgomery County Food Council, healthcare organizations, and other nonprofits, it connects vulnerable residents with food, healthcare, housing assistance, rental assistance, SNAP resources, and other services. Its work demonstrates what is possible when a community comes together to meet people where they are. Our donation of more than 500 cases of diapers is one small part of that larger effort, but we know that small acts can have a lasting impact. Every package can mean one less expense for a parent. Every donation can help a family get through a difficult week. Every act of kindness reminds someone that their community sees them and cares about them. The story of the Upcounty Hub began when one family saw a need and decided to help. It grew because others joined them. That spirit is exactly what the Subaru Love Promise represents to us. Fitzgerald Subaru is proud to stand alongside the Upcounty Hub, Olney Terps Youth Football & Cheer, our employees, and our neighbors throughout Montgomery County. We are committed to continuing to give back, strengthen our community, and help make sure families do not have to face hardship alone. Because we believe in our community. We believe in helping our neighbors. And we believe that when we lift others, we all rise together.
Fitzgerald Subaru - Shannon M.
This year, Fitzgerald Subaru has partnered with Blood Cancer United® (formerly The Leukemia & Lymphoma Society) and Children's National Hospital through the Subaru Loves to Care initiative. This year, the partnership involved delivering 80 blankets, 50 patient care kits, and messages of hope to cancer patients. On Wednesday, July 1st, Fitzgerald Subaru personally delivered these items to patients in treatment. Fitzgerald Subaru also provided breakfast for hospital staff and displayed one of their cars in the main atrium. This year, Fitzgerald Subaru has also opted to support the Blood Cancer United Urgent Need Program - Pediatric, Adolescent and Young Adult Fund with a generous donation of $10,000, which will provide 20 blood cancer patients financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, and utilities.
Standing With Coach Steve Richter - DAVID P.
The Subaru Love Promise is about being there for people when it matters most. Right now, one local family is facing an incredibly difficult time. Steve Richter—known to many as "Coach Steve" of the Olney Terps youth football league—has been diagnosed with end-stage systolic heart failure. In the coming days, he will undergo surgery to receive a Left Ventricular Assist Device (LVAD), which will help his heart pump blood as he waits for a transplant. His recovery is expected to be long, with an extended hospital stay ahead. As his family prepares for what's next, they're doing their best to manage both the emotional weight of this diagnosis and the everyday needs of their children. When Fitzgerald Subaru of Rockville learned about their situation, they stepped in to help in meaningful, practical ways. The dealership provided the family with a vehicle to use for as long as they need, with gas fully covered—removing one major stress during an already overwhelming time. The General Manager and his wife have also been helping the family by taking their children to sports practices and events, making sure life can continue as normally as possible. In addition, the dealership provided thousands of dollars in gift cards to the family's favorite restaurants/stores. Coach Steve has spent years showing up for his players and his community. This is one small way the community is showing up for him. Please keep Steve and his family in your thoughts as they begin this next chapter.
Fitzgerald Subaru gifts comfort and confidence through Subaru Loves to Help! - Akshita A.
Fitzgerald Subaru joined more than 620+ retailers across the country in partnering with Operation Warm through the 2026 Subaru Loves to Help initiative. They provided comfort and confidence to children in need through the gift of brand-new coats/shoes/socks. Fitzgerald Subaru served children at Children's National Hospital, who were so thankful for the gift. They shared that: "We were fortunate to have so many patients and families come to the event - we distributed 185 coats and 150 shoes! There was one young girl in particular who stood out to me. As soon as she received her coat, shoes, and socks, she put everything on and looked so excited and proud to show off her new clothing! The amount of confidence and comfort it gave her was apparent, and the smile on her caregiver's face made it clear what a positive impact was made for everyone involved." - Children's National Hospital Thank you Fitzgerald Subaru for supporting your community!
Fitzgerald Subaru of Rockville Delivers Love in Action at Stepping Stones Shelter - David P.
At Fitzgerald Subaru, we believe love is more than a word—it's action. Together with Subaru of North America, our team was proud to donate 600+ pairs of socks to Stepping Stones Shelter in Rockville, an organization that has been offering hope since 1982. Socks are one of the most requested (and least donated) items for individuals experiencing homelessness, and this small act can make a big difference during the coldest months of the year. Moments like this remind us why the Subaru Love Promise matters—because being part of a community means showing up, lending a hand, and helping our neighbors take their next step forward. We're honored to support Stepping Stones Shelter and grateful for the opportunity to serve our Rockville community. 💫 #SubaruLovePromise #SubaruLovesToHelp #CommunityStrong #LoveInAction #FitzgeraldSubaru
Supporting the Community Through Sportsmanship - David P.
Our support of the Olney Terps youth football team during the 2025 season reflects our unwavering commitment to safety, opportunity, and community. By providing essential protective equipment, we help ensure every young athlete can step onto the field with confidence, shielded from preventable injuries and backed by the peace of mind their families deserve. Supplying team uniforms does more than outfit a roster—it builds unity, pride, and a sense of belonging. It guarantees that every child, regardless of financial circumstance, can represent their team with dignity and confidence. And by covering or assisting with team dues, we help remove financial barriers that too often stand between children and the experiences that help shape their future. Together, these efforts create more than a football season—they build an inclusive, uplifting environment where young athletes can learn, grow, and thrive both on and off the field. At Fitzgerald Subaru, we believe in fostering safety, opportunity, and the power of community—because caring for our kids today strengthens all of us tomorrow. Fitzgerald Subaru Loves Safety. Fitzgerald Subaru Loves Community.
Barks & Brew to benefit PetConnect Rescue - David P.
Barks and Brew is a community event to raise money for Pet Connect Rescue sponsored and supported by Fitzgerald Subaru and Pike Place District Partnership. A dog-friendly Beer Garden is coming to the heart of the Pike District on November 2 from noon to 4 p.m. and offering local beer and food and live music in the Pike District Pop-up Park at Grand Park and Banneker avenues, one block south of Old Georgetown Road. Pet Connect was in attendance with adoptable dogs on site. Other local pet businesses, including Dogtopia and Paw by Paw Dog Training will be at the beer garden with vendor tables as well. Barks, Brews, & BBQ attendees are encouraged to bring their furry friends to this dog-friendly event to enjoy the dedicated play area, treats, giveaways and fun.
2025 Montgomery County Teacher of the Year - David P.
Fitzgerald Subaru of Rockville would like to introduce Melissa Porter Parks. The 2024/25 Montgomery County Teacher of the Year. We were excited to give Ms. Parks a lease on a New car for her achievements. However, when hearing how she went above and beyond to pick up furniture and clothing to help families she worked with as an English Resource Teacher at Gaithersburg High School. We knew we couldn’t use just any vehicle ,there was only one kind of vehicle we could get to help. A New 2024 Subaru Outback with safety, cargo space and award winning and there was no better choice for Melissa, so congratulations and Thank You from Fitzgerald Subaru of Rockville .#fitzgivesback #thefitzway #subaruofamerica
Make-a- Wish Foundation and Fitzgerald Subaru - David P.
Fitzgerald Subaru continues to support and played a key role in making the event a success, and Fitzgerald is always showing a commitment to helping children with critical illnesses. Seth-O-Saurus is MidAtlantic's Make-a-wish and Fitzgerald Subaru was immediately smitten! A Jurassic Adventure in Paradise. The generosity and community leadership by Fitzgerald and directly contributing to granting life-changing wishes for local children. & families. Fitz Subaru Staff has enthusiasm, participation, and dedication were evident throughout the event, and it made a meaningful difference! "We are honored to have Fitzgerald Subaru as a partner and look forward to the opportunity to continue working together to bring hope, strength, and joy to the families we serve. Thank you again for your support and for believing in the power of a wish." Make-a-wish
Did Fitzgerald Subaru Rockville go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
